Three Words and Super Users

By Gus Lopes, HollyFrontier
2015-2016 SAPinsight Leader Board Member:  

Real estate professionals will tell you that the three most important factors in determining the desirability of a property are: “Location, location, location”. A potential buyer may love the granite countertops in the kitchen; they may find the spacious backyard incredible, and they may not believe their eyes when they see the fabulous master bedroom. However when isolation from convenient services, or the proximity to undesired parts of the city such as landfills, noisy, or crime laden areas comes with the package, it may not be such a great deal after all.

So for the 21st century corporate America, a similar phrase could be used:

Motivation, motivation, motivation.

The ubiquitous usage of technology, and the optimization of business processes across a globalized world, have put a heavy weight on the people aspect of any business. In order to have a competitive edge in any industry, companies must nowadays not only invest in hiring exceptional talent, but constantly develop that talent.

Creating and maintaining Super User Communities is a big part of said workforce development.  Super User communities work on many levels within this concept. The right individuals are capable of raising the quality of the work of all around them and simultaneously propel themselves to fundamental roles in their companies. Furthermore and perhaps more important is how the key word here, motivation, makes a Super User super:

  • Well-designed Super User Communities select and group the most motivated individuals and propel them to even higher levels of motivation;
  • Super Users, when delivering training or providing the first line of support to system users,  act primarily and foremost as motivators to the workforce;
  • And finally, the simple fact of a company investing in a Super User Community will inherently create interest to attract and keep talent.

Motivation, motivation, motivation.

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